Building content that still works — even as the rules change.
Senior content marketing manager building SEO-led content systems that hold up as search and AI evolve.
Who I am.
I’m a content marketing manager who’s spent the last several years helping SaaS teams turn content into something more sustainable than traffic spikes. My work sits at the overlap of SEO, product education, and UX — where structure and clarity matter as much as creativity.
Search has never been static, but the pace of change today can be disorienting. I’ve learned to treat that uncertainty as part of the job: adapting strategy, letting go of what no longer works, and staying grounded in what does. For me, that’s content built around real questions, clear intent, and long-term value.
I enjoy working with teams who care about building things thoughtfully, even when the answers aren’t obvious yet.
What I do.
Content Strategy
I define what content to create, how it should be structured, where it belongs, and when it’s actually needed. That means aligning content with real user intent, product context, and long-term discoverability — not just funnel stages or quarterly goals.
I focus on building strategies that scale thoughtfully and stay useful as platforms, products, and search behaviors change.
Content Creation
Great content is clear, relevant, and genuinely helpful. I prioritize depth, structure, and usability — creating resources people return to, reference, and trust.
Whether it’s a guide, template, or educational hub, my goal is always the same: content that does real work for the user, not just the algorithm.
SEO
SEO is no longer about optimizing for a single search result — it’s about understanding intent across evolving surfaces, including AI-driven discovery.
I focus on durable fundamentals like information architecture, semantic relevance, and authority, helping content earn visibility that lasts even as ranking mechanics shift.
Content systems
I design content to function as a system, not a collection of standalone pages. That includes information architecture, internal linking, standards, and maintenance practices that keep content coherent and useful over time.
Well-designed systems make content easier to scale, update, and adapt — without constant reinvention.
Product alignment
Content is most effective when it reflects how a product actually works. I collaborate closely with product, design, and engineering teams to ensure content supports onboarding, education, and real-world usage.
This alignment helps content feel integrated into the product experience, not bolted on after the fact.
Adaptation & iteration
Change is constant in search and content, especially in the age of AI. I regularly reassess what’s working, what’s no longer serving users, and where strategy needs to evolve.
I believe adaptation should be thoughtful and intentional — preserving strong foundations while adjusting the parts that no longer hold up.
What I’ve done.
Rebuilding Nulab’s organic growth engine
Rebuilding Nulab’s organic content ecosystem into a scalable system for acquisition, activation, and long-term discoverability.
Scaling commercial SEO & competitive acquisition
Designing scalable commercial SEO systems to compete in high-intent, competitor-driven search.
Turning content into product infrastructure
Evolving content from a marketing channel into shared product infrastructure supporting onboarding and activation.